“But Phil, do you ever feel like your customers have gotten used to having it easy? click, and there’s your email. Swipe, all your notifications. Easy upgrades. The ecosystem’s all in the Apple store. They’re so used to having everything handed to them that they don’t have to work for anything anymore. They’ve gotten lazy and entitled, and are demanding more and more from you.”
Phil frowned and thought. “Well, I’d say our big value proposition is to chew everything up and spit it out so our customers don’t have to. But now that you mention it, they have been angry over the past several years.”
“Right. The blog posts. The accusations. The phone leaks. Phil, it seems to me that you have to give your users something to work on. Only if they struggle will they appreciate how easy it was back in the old days.”
“Well, Jim, I’d say you’re right. We already have plans for a new laptop that makes it harder in the works.”
“Sure, sure, that’s great, Phil, but not everyone owns a MacBook. A lot more people own $1000 phones than a $1200 laptop.”
“Well, that’s true, too.”
“So, think, Phil, what’s something you could make the user really work hard for?”
“We could make the icons smaller? Stop the hard drive updates? Introduce tracking of your health that’s on by default?”
“Oh Phil, all those are small potatoes and you know it.”
“Well, what would you suggest, Jim?”
Think bigger, Phil. What’s something that the user could never modify with software no matter how hard they try?”
“The…hardware? But we already have that locked down. If you don’t go to an Apple Store, you’re screwed.”
“Sure, but …”
Then it hit Phil. “Let’s kill the headphone jack.”
The devil’s eyes lit up.
This is just an excerpt. Click through to read the rest of the story. I really enjoyed this.
Yesterday, I received the following email from a friend (and former Sarnoff colleague).
Went to Apple to get a new battery under the battery warranty program. ($29)
(My old battery had been recharged over 700 times, however, was still showing effectiveness of 93%. This surprised me… I thought it wasn’t holding that well. I nonetheless decided to do battery replacement…)
Apple killed home button on iPhone in process of battery R&R! [argh!]
Apple gave me a brand new iPhone, a matching SE (with upgraded version of the ?P).
Had to do encrypted restore (had done BU this morning); entire process took 3 hours. [sigh]
Have you backed up your iPhone, with the encrypted backup version?
PS: Apple tech said I was 1st person he had ever dealt with who knew iOS and encrypted passwords needed.
Ugh! This is the second person I know personally to report an adverse event for battery replacement with Apple support. I had planned on doing the same for my iPhone 7 but now I am hesitant. The battery in my iPhone 7 is at 81% for effective health. I recently replaced the screen ($129) after dropping the device face down onto a Princeton sidewalk (the new parking meters support payment by smartphone). I am also considering replacing the battery in my wife’s 2013 11″ MacBook Air. We want to extend the useful life of the device to reduce our expenses. We just bought a 2018 MacBook Air for our daughter.
I back up to iCloud (automatic while the device is on Wi-Fi and charging overnight). According to Apple, iCloud backups are always encrypted.
Do you back up to iTunes as well as iCloud? Is it an encrypted backup? What are the pros and cons of iTunes over iCloud for backup?
NOTE: Lightroom CC refers to the new cloud-based desktop version of Lightroom. Lightroom Classic CC refers to the regular desktop version of Lightroom. Lightroom CC mobile refers to the iOS versions of Lightroom CC.
Adobe Photoshop Lightroom for iOS was released several years ago, has gone through several iterations including a recent name change. Originally a standalone app, Adobe has made the mobile app an integral part of its Creative Cloud (CC) strategy and added features along the way. Over the last year, this free mobile app, now call Lightroom CC, along with an Adobe Creative Cloud Photography plan subscription, has become my go-to software for all my iPhone photography.
My Creative Cloud Photography subscription includes the Adobe Lightroom Classic CC and Photoshop CC desktop app. Apple added RAW support to iOS starring with version 10. Adobe added RAW/DNG support to Lightroom CC mobile soon after.
The app has three shooting modes — High Dynamic Range, Automatic, and Professional. The Professional capture mode gives me complete control over essential camera settings like the shutter speed, the ISO, exposure, and the white balance. Lightroom CC mobile focus mode has a feature that simulates the “focus peaking” feature found on many mirrorless cameras. A green outline around the edge of the objects show the features that are in focus.
Lightroom CC for mobile has Auto Exposure Bracketing (AEB) mode for creating RAW (DNG format) High Dynamic Range (HDR) images. Three images are captured and then aligned, merged, and de-ghosted within the app to create a high dynamic range composite. With the HDR mode, I get a 16-bit floating point image with the full flexibility of a traditional raw file plus the expanded dynamic range of a multi-frame HDR blend.
Adobe Lightroom CC mobile’s key feature is its synchronization with the desktop versions of Lightroom CC. This Lightroom CC feature syncs developed photos easily between an iPad, Mobile, or Mac.
Lightroom CC mobile has easy-to-use sliders, filters, and quick adjustment tools. Edits on my iPhone are automatically synced everywhere else. I can shoot on my iPhone and edit on my iPad or Mac.
Just like in Lightroom Classic CC on my iMac, I can pretty much adjust everything about an image via Lightroom CC for iOS. Lightroom CC mobile contains all the image adjustments found in the Basic panel of Lightroom Classic CC desktop’s Develop module, such as white balance, exposure, contrast, clarity, and vibrancy. It also includes several presets for applying black-and-white and colour filters (landscape, portrait, and vivid), specific looks, and tones; and a crop tool that can straighten, rotate, or lock the photo’s visible area to specific aspect ratios.
The details section inside Lightroom CC mobile gives me control over sharpness, as well as adding noise reduction tools. I use those a lot. The iPhone 7 sensor is subpar in low light situations. I created a preset in Lightroom CC mobile as a default starting point for my editing.
The one thing lacking that I wish Adobe will do something about is that presets in Lightroom Classic CC cannot be synced to Lightroom CC mobile. However, Lightroom CC users can use the same presets between desktop and mobile. Presets imported through that Lightroom CC desktop version will now sync via the cloud to the mobile apps. The same synchronization also works with colour profiles. The feature works with both purchased third-party presets and user-generated presets.
Like on Lightroom CC desktop, the Lightroom CC mobile app uses the edits already applied to the selected photo to create a new preset. I can select which adjustments to include in the user created preset.
I’m pretty good at holding my iPhone 7 steady while taking photos but long exposure and HDR require that the camera remains stationary. A few years ago I bought a small Manfrotto tripod that I use to use with my iPhone.
The tripod is lightweight, portable and rugged. It’s small enough to fit inside a long coat or small backpack. The tripod has a push-button locking adjustment, so I can position the tripod head just where I need it.