“But Phil, do you ever feel like your customers have gotten used to having it easy? click, and there’s your email. Swipe, all your notifications. Easy upgrades. The ecosystem’s all in the Apple store. They’re so used to having everything handed to them that they don’t have to work for anything anymore. They’ve gotten lazy and entitled, and are demanding more and more from you.”
Phil frowned and thought. “Well, I’d say our big value proposition is to chew everything up and spit it out so our customers don’t have to. But now that you mention it, they have been angry over the past several years.”
“Right. The blog posts. The accusations. The phone leaks. Phil, it seems to me that you have to give your users something to work on. Only if they struggle will they appreciate how easy it was back in the old days.”
“Well, Jim, I’d say you’re right. We already have plans for a new laptop that makes it harder in the works.”
“Sure, sure, that’s great, Phil, but not everyone owns a MacBook. A lot more people own $1000 phones than a $1200 laptop.”
“Well, that’s true, too.”
“So, think, Phil, what’s something you could make the user really work hard for?”
“We could make the icons smaller? Stop the hard drive updates? Introduce tracking of your health that’s on by default?”
“Oh Phil, all those are small potatoes and you know it.”
“Well, what would you suggest, Jim?”
Think bigger, Phil. What’s something that the user could never modify with software no matter how hard they try?”
“The…hardware? But we already have that locked down. If you don’t go to an Apple Store, you’re screwed.”
“Sure, but …”
Then it hit Phil. “Let’s kill the headphone jack.”
The devil’s eyes lit up.
This is just an excerpt. Click through to read the rest of the story. I really enjoyed this.
Yesterday, I received the following email from a friend (and former Sarnoff colleague).
Went to Apple to get a new battery under the battery warranty program. ($29)
(My old battery had been recharged over 700 times, however, was still showing effectiveness of 93%. This surprised me… I thought it wasn’t holding that well. I nonetheless decided to do battery replacement…)
Apple killed home button on iPhone in process of battery R&R! [argh!]
Apple gave me a brand new iPhone, a matching SE (with upgraded version of the ?P).
Had to do encrypted restore (had done BU this morning); entire process took 3 hours. [sigh]
Have you backed up your iPhone, with the encrypted backup version?
PS: Apple tech said I was 1st person he had ever dealt with who knew iOS and encrypted passwords needed.
Ugh! This is the second person I know personally to report an adverse event for battery replacement with Apple support. I had planned on doing the same for my iPhone 7 but now I am hesitant. The battery in my iPhone 7 is at 81% for effective health. I recently replaced the screen ($129) after dropping the device face down onto a Princeton sidewalk (the new parking meters support payment by smartphone). I am also considering replacing the battery in my wife’s 2013 11″ MacBook Air. We want to extend the useful life of the device to reduce our expenses. We just bought a 2018 MacBook Air for our daughter.
I back up to iCloud (automatic while the device is on Wi-Fi and charging overnight). According to Apple, iCloud backups are always encrypted.
Do you back up to iTunes as well as iCloud? Is it an encrypted backup? What are the pros and cons of iTunes over iCloud for backup?