What computer would you rather use? A MacBook running Windows 7, or, say, a Lenovo ThinkPad running Mac OS X 10.7?
For me, the answers are easy. It’s the software that matters most to me. I’d pick a Nokia Lumia running iOS 5 over an iPhone 4S running any other OS, and I’d pick the ThinkPad running Mac OS X over a Mac running Windows. No hesitation.
For me, it's always been about the software. Put it this way, I bought an app to calculate how much I spend on apps.