Apple and Sony both announced new technology products on the same day last week.
Both companies are high tech powerhouses. Both are throwing lots of new core technology into the electronic guts of their products.
One plays like a pro. The other seems like an awkward teen trying to play like a pro.
This is a marketing difference, a message difference, an integration difference, a user solution difference, and a product line difference.
Apple, having done this for decades now, is the polished pro.
And that’s where the camera makers are amateurs. They just aren’t connecting to customer needs. Yes, it’ll take great tech, and Sony’s sensors are certainly great tech. But that soccer mom that Sony probably would like to target with an RX10 Mark IV: just how easy was it for her to get their child’s goal captured and posted on Facebook? Please don’t tell me that she had to browse through 300 images in the sequence to find the right one, then toggle into another mode on the camera, chant some mumbo jumbo correctly so that it works, and then…oh wait, PlayMemories doesn’t have a Facebook app. Which means that she’ll have to learn how to use PlayMemories to send the image over to her smartphone and do the heavy lifting there. Oh, and since she’s got Wi-Fi enabled on the RX10 Mark IV to do that, there goes the battery…
Come on guys. Apple is designing the pants off you. And presenting their offerings better. And solving real user problems.Thom Hogan