Mirrorless had a big year in 2018, with many full frame entrants (4, or 10% of all cameras introduced), plus some good energy on either side of that size from Fujifilm. Lenses came in droves for mirrorless this year. I count 27 significant mirrorless-only lenses introduced this year (plus things like the Sigma Art series in FE mount adds quite a few more). 2019 is likely to be more of the same: lots of new lenses now that Canon and Nikon have to get their mirrorless foundries up-to-speed to match Sony.
Clearly, all the camera makers—other than Pentax, who's still wandering around in the woods somewhere seeing if trees make noises when they fall—are going to be executing significantly in the mirrorless realm in the future. We're now clearly into the DSLR-to-mirrorless transition period. How long that transition will take depends upon how fast the camera makers move.
My predictions are:
The whole camera market is moving up-market — just like the iPhone X line. We’ll see more capable, but expensive mirrorless camera bodies and better quality lenses. We’ll pay more but we’ll get a better product.
The low-end consumer cameras are dead. Advancement in smartphone cameras with AI will put a nail in that coffin. The market will refocus on the advanced amateur -- amateur is defined as one who engages in a pursuit, study, science, or sport as a pastime rather than as a profession -- and professional market.
We have cheap bicycles for people who like to ride on cool spring/autumn days and we have more expensive (and capable) bicycles for cycling enthusiasts who ride 50–60km (one way) on the weekend (just because they can).
Apple and Sony both announced new technology products on the same day last week.
Both companies are high tech powerhouses. Both are throwing lots of new core technology into the electronic guts of their products.
One plays like a pro. The other seems like an awkward teen trying to play like a pro.
This is a marketing difference, a message difference, an integration difference, a user solution difference, and a product line difference.
Apple, having done this for decades now, is the polished pro.
And that's where the camera makers are amateurs. They just aren't connecting to customer needs. Yes, it'll take great tech, and Sony's sensors are certainly great tech. But that soccer mom that Sony probably would like to target with an RX10 Mark IV: just how easy was it for her to get their child's goal captured and posted on Facebook? Please don't tell me that she had to browse through 300 images in the sequence to find the right one, then toggle into another mode on the camera, chant some mumbo jumbo correctly so that it works, and then...oh wait, PlayMemories doesn't have a Facebook app. Which means that she'll have to learn how to use PlayMemories to send the image over to her smartphone and do the heavy lifting there. Oh, and since she's got Wi-Fi enabled on the RX10 Mark IV to do that, there goes the battery...
Come on guys. Apple is designing the pants off you. And presenting their offerings better. And solving real user problems.Thom Hogan
It is time for Nikon and Canon to listen up. Your financial charts are going on a downward slope. You know it and we all know it. So start paying attention to what your customers want. Your customers are buying Sony A7 series cameras with the intention of using their Nikon and Canon lenses on it.
You know this.
So why would you not design a camera to compete with it? Why allow your customers to go somewhere else? Scott Wyden via Hey Nikon – Why I Almost Got A Sony A7 & Why It Was Sent Back
I agree with Scott. I'm a Nikon shooter and for the last year I've been trying out various compact systems (aka mirror-less) cameras from Fuji and Olympus -- Olympus OM-D E-M5, Olympus OM-D E-M1, Olympus PEN EP-3, Fuji X-E1,and Fuji X-T1. I'm impressed.
Come on CaNikon. Answer Scot''s questions.