mental models

If you want to create a product that will delight your customers first
understand the mental models they already have. Then, leverage those
models to surprise and delight them.Chris Lema

Author: Khürt Williams

Gen X-er near Princeton University in Montgomery Township, New Jersey, with a passion for aquariums, terrariums, technology, and photography. I love hiking in the woods, and my eclectic musical tastes span soca, Afrobeat, calypso, 1990s rap, grunge rock, and alternative genres.

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