I've seen a few older blogs mention this sentiment and for myself, I have been writign on my own domain since 2005. I am excited about all the attention that seems to be focused on owning one's own content and the disatisfaction with social media. My only complaint is that I wish that these older blogs supported IndieWeb technologies like Webmentions. Webmention is a simple way to notify anyother website when you mention it on your site. And for the receiving website's perspective, it's a way to request notifications when other sites mention it.
CJ Chilvers linked to the article referenced above and added a bit about what form of blogging works:
I’ve been thinking about this in my own life and career for the past month and I think I’ve come up with a theory: one is a business model, one is a life model.
I've done both long form and link-style short posts. I enjoy them both.
When I first started this web site I used affiliate links to generate just enough revenue to cover my hosting cost. My posts were not focused on revenue generation. I didn't go out of my way to increase click rates etc. but the blog thrived. For a while. Then traffic declined. It's never returned to it's former. I could blame it on the switch to social media but it could also be that my content is not high quality.
Either way, I am hoping the pendulum swings back toward blogging and the decentralized web.
Photo by Christopher Skor on Unsplash.