I’m all for expertise. Experts, people who push through and make something stunning—we need more of them. But let’s be honest, if you’re not in the habit of being an expert, it’s unlikely your current mode of operation is going to change that any time soon.
Go, give a speech. Go, start a blog. Go, ship that thing that you’ve been hiding. Begin, begin, begin and then improve. Being a novice is way overrated.Seth Godin
Month: October 2010
You Can't Innovate Like Apple
According to Gruber, the build-up of anticipation leading to the opening of the present that Apple offers is an important— if not the most important— aspect of the enjoyment people derive from Apple’s products. This is because the world divides into two camps:
- There are those who open their presents before Christmas morning.
- There are those who wait. They set their presents under the tree and, like a child, agonize over the enormous anticipation of what will be in the box when they open it on Christmas morning.
Apple designs for #2. No other mass-consumer products company puts as much attention to detail into the fit and finish of the box—let alone the out-of-box experience. If you’re an Apple enthusiast, you can capture the Christmas morning experience more than once a year with every stop you make at the local Apple store.
Alain Breillatt, Director of Product Management for The Nielsen Company, explains how he thinks Apple’s innovation engine works.
Compassion « The Wellness Bitch
Admittedly, what I do here is demand your attention. And often times, I demand action. And I fully understand it’s not what you’re used to hearing.
My friend Jen Maidenberg, founder of Mindful Living NJ
