Well, of course Apple has to present a confident attitude towards the notch and the design statement it represents. Jonathan Ive would perhaps use the term ‘unapologetic’ to describe the presence of that notch. Embracing compromises can be bold all you want, but doesn’t change the fact that they’re compromises. All UI examples I’ve seen so far of apps in landscape mode on the iPhone X keep emphasising one thing: the notch is a quirk, and an annoying one at that. It is a design stopgap I believe Apple can’t wait to get rid of. I still think that in two iterations — maybe as soon as one — this class of iPhone will truly be ‘all screen’.