If you ask a customer what to change on or add to a product, you'll get answers. Those answers may not make for a better product.
Tag: Thom Hogan
Consolidators
Consolidators — Someone consolidates when they decide to get rid of all the gear on their shelves they're not using and restrict themselves to a smaller set of new gear that fully meets their needs. Typically, consolidation only happens on a big transition point (e.g. film to digital, or now DSLR to mirrorless). In the case of all four groups I identified in the first part of this article, many just keep a lot of the older gear they have, just in case. A few will sell off a few things that they obviously don't need, but they often keep a lot of extra gear around that they don't really continue using. Consolidation happens when they realize that they're making a major transition of some sort, and just how much equipment they have will simply not be productive for them in the future, so they stop hoarding it.
you don't need one
Hmm, so the Mac Pro is overpriced? If so, then the Macintosh II was overpriced. [Disclosure: I was the publisher and primary editor of The Macintosh II Report]. Indeed, we heard that exact same claim back in the late 80's about the Mac II (and the Mac Iix and Mac IIfx), and it went on to be a popular and useful tool for many. They were essentially state-of-the-art desktops that appealed to very high end clients. Most folk bought a Mac Plus, Mac SE, or Mac SE/30, though.
Spot on.
