Consolidators

Introducing Consolidators by Thom Hogan (DSLRBodies)

Consolidators — Someone consolidates when they decide to get rid of all the gear on their shelves they're not using and restrict themselves to a smaller set of new gear that fully meets their needs. Typically, consolidation only happens on a big transition point (e.g. film to digital, or now DSLR to mirrorless). In the case of all four groups I identified in the first part of this article, many just keep a lot of the older gear they have, just in case. A few will sell off a few things that they obviously don't need, but they often keep a lot of extra gear around that they don't really continue using. Consolidation happens when they realize that they're making a major transition of some sort, and just how much equipment they have will simply not be productive for them in the future, so they stop hoarding it.

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you don't need one

Frustration Versus Reality by Thom Hogan (DSLRBodies)

Hmm, so the Mac Pro is overpriced? If so, then the Macintosh II was overpriced. [Disclosure: I was the publisher and primary editor of The Macintosh II Report]. Indeed, we heard that exact same claim back in the late 80's about the Mac II (and the Mac Iix and Mac IIfx), and it went on to be a popular and useful tool for many. They were essentially state-of-the-art desktops that appealed to very high end clients. Most folk bought a Mac Plus, Mac SE, or Mac SE/30, though.

Spot on.

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2018-11-12 22.56.22

Dead Versus Zombie by an author (DSLRBodies)

This is not the first time this has happened with cameras. The tail end of the film SLR era looked a lot like we’re seeing today. Indeed, everyone jumped into digital from film because they all saw the market completely resetting and they all wanted a share of that predicted-to-be-rapidly-expanding growth. For awhile, all was well, as the growth was strong and dramatic for over a decade.

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Camera Ecosystems

Ecosystems versus Alliances by an author (Sans Mirror)

In essence, the Japanese companies are pretty good at mastering the part of the ecosystem that you hold in your hand (camera, lens, flash). Beyond that? They're not doing the things that are necessary to make a complete ecosystem thrive. And that's particularly true at the global level.

 

Of course, even within that hardware bundle that's in your hands there are now signs of problems. It's a dirty secret that a lot of the internals of BIONZ, DIGIC, and EXPEED are licensed from others. But consider this: Apple is now running six 64-bit cores and matching GPU at about 2.5Ghz, along with running their imaging routines in hardware. By contrast, Nikon is running two 32-bit (and older design) cores at a slower clock speed in EXPEED.

I think Thom's analysis is spot on. Imagine if the image processig prowess of the iPhone XS was matched with the sensor and lens quality and camera controls of the Fuji X series?

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