An increasing amount of material, from posts to presentations, seems to be more concerned with being ‘sound bite’ worthy than being substantive. We want people to post and share and spread our stuff around, so some of the content gets watered down to the least common denominator and everything ends up being a collection of the same 12 points, repackaged to suit the personality of the presenter but most assuredly designed to spread.[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][Amber Naslund](http://www.brasstackthinking.com/2013/02/my-battle-with-content-marketing-and-selling-out/?utm_source=feedblitz&utm_medium=FeedBlitzRss&utm_campaign=brasstackthinking)

My challenge is to make sure that doesn’t happen here. I want this blog to be my authentic voice. It’s just me.[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]