>Seriously, it’s 2012, and Apple has rocketed past Exxon Mobil as the most valuable corporation on the planet. You don’t get to that level of success driven along by a handful of dedicated, froth-flecked fans, nor do you achieve what Apple’s achieved by having a “cult” of people who will buy what Apple sells no matter what. Think logically for just half a second: Apple sold 37 million iPhones in 3 months. 37 million. If that’s a cult, it’s one damned huge cult.

Source [How to avoid sounding dumb when you write about Apple](http://www.tuaw.com/2012/02/11/how-to-avoid-sounding-dumb-when-you-write-about-apple/)