Read How to avoid sounding dumb when you write about Apple (Engadget)
Seriously, it's 2012, and Apple has rocketed past Exxon Mobil as the most valuable corporation on the planet. You don't get to that level of success driven along by a handful of dedicated, froth-flecked fans, nor do you achieve what Apple's achieved by having a "cult" of people who will buy what Apple sells no matter what. Think logically for just half a second: Apple sold 37 million iPhones in 3 months. 37 million. If that's a cult, it's one damned huge cult.
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