I have come to realize that the most important building block in photography is content—or subject if you will. In fact, it’s more than just a building block, it’s what a photograph is about, or ought to be about. It can be a story, it can be an emotion, it can be a statement, but a photograph has to be about something more than just visual appealing elements. The equivalent goes for writing, for instance. You can write the most beautiful sentences imaginable, but if they don’t tell the reader anything, nobody is ever gonna care.