Google recently announced that it would start including individual users’ names and photos in some ads. This means that if you rate some product positively, your friends may see ads for that product with your name and photo attached—without your knowledge or consent. Meanwhile, Facebook is eliminating a feature that allowed people to retain some portions of their anonymity on its website. Bruce Schneirer

What!?

If these features don’t sound particularly beneficial to you, it’s because you’re not the customer of any of these companies. You’re the product, and you’re being improved for their actual customers: their advertisers.Bruce Schneirer

Exactly!

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