Maybe if we stopped calling them zooms in the first place. That word doesn’t do justice to what’s going on optically. Maybe instead we could describe them as multi-focal lenses. There’s definitely something pretty fantastic about having the equivalent of 8 primes on a single lens… IF you use it as such. IF you understand how to use each individual focal length in the right context, and how each one changes the entire aspect of an image way beyond making things look nearer or closer. Compression, distortion, spatial perception. Of course you can also use it to get a closer shot of that mountain way out there; but perhaps if you actually GO to the mountain, something amazing will happen along the way.Patrick La Roque
I own two prime lenses, the AF-S Nikkor 35mm f/1.8G DX and AF-S Nikkor 50mm f/1.8G DX. I use these lenses primarily for "about the town" photography. I also plan on purchasing the AF-S Nikkor 85mm f1.8G for portrait photography. I own a AF-S Nikkor 18-55mm f/3.5-5.6 DX which I use primarily for landscape and closeup photography. It's almost always at the 18mm or 55mm end of the zoom.
I prefer using the primes because they force me to move around more to get my composition. By doing so I often see something I would have missed.