My Last roll of FUJICOLOR PRO 400H

Fujifilm discontinued the Fujicolor Pro 400H film in January 2021 due to raw material shortages, ending an era for this beloved film stock.

Fujifilm announced they were discontinuing the Fujicolor Pro 400H film in January 2021, citing difficulty sourcing the raw materials required to produce the film. Fujicolor Pro 400H was a professional-grade color-negative film produced by Fujifilm. It was highly regarded for its unique colour reproduction, wide exposure latitude, and fine grain. The discontinuation marked the end of a widely appreciated film stock, particularly among professional photographers specialising in portraits and weddings.

This decision led to a surge in demand as photographers and enthusiasts sought to stock up on the remaining supply. Fortunately, I snagged two film cartridges of this film stock before eBay scalpers bought up all the stock and started charging exorbitant prices for a single roll. I exposed the first roll in October 2020. This is the last of my two rolls. I exposed it in June 2023. It sat for a month before I developed it at Boutique Film Lab, and then it sat until mid-November before I finally scanned it using VueScan and my Epson Perfection V600.

Flounder Brewing · June 25, 2023 · Nikon N2020 · AF Nikkor 50mm f/1.8

Pro 400H is known for its distinctive colour palette, particularly its rendition of greens and skin tones, which made it popular among portrait and wedding photographers.

This film stock handles handle varying levels of exposure well, making it forgiving for photographers in challenging lighting conditions, like inside the brewery. It performs well in natural light.

Head Brewer, Doug Duschl (in pink) · June 25, 2023 · Nikon N2020 · AF Nikkor 50mm f/1.8

Despite its higher ISO of 400, Pro 400H maintains a relatively fine grain structure, contributing to its ability to produce high-quality images with a smooth texture. I've used Pro 400H only twice, and I regret that this was my last roll.

Flounder Brewing
Head Brewer, Doug Duschl (in pink) · June 25, 2023 · Nikon N2020 · AF Nikkor 50mm f/1.8
Flounder Brewing
Flounder Brewing · June 25, 2023 · Nikon N2020 · AF Nikkor 50mm f/1.8
Flounder Brewing
June 25, 2023 · Nikon N2020 · AF Nikkor 50mm f/1.8
Flounder Brewing
Flounder Brewing · June 25, 2023 · Nikon N2020 · AF Nikkor 50mm f/1.8 · FUJICOLOR PRO 400H
Flounder Brewing
Flounder Brewing · June 25, 2023 · Nikon N2020 · AF Nikkor 50mm f/1.8
Flounder Brewing
Bhavna · June 25, 2023 · Nikon N2020 · AF Nikkor 50mm f/1.8
Flounder Brewing
Home · June 25, 2023 · Nikon N2020 · AF Nikkor 50mm f/1.8
Flounder Brewing
Extra Sauce · June 25, 2023 · Nikon N2020 · AF Nikkor 50mm f/1.8
Flounder Brewing
Flounder Brewing · June 25, 2023 · Nikon N2020 · AF Nikkor 50mm f/1.8

Author: Khürt Williams

A human who works in information security and enjoys photography, Formula 1 and craft ale.

4 thoughts on “My Last roll of FUJICOLOR PRO 400H”

  1. Sigh ? All good things come to an end.

  2. Jim Grey says:

    Interesting "look" to this film. I've never shot it and it looks like I'll never get to. Oh well.

    1. If you’re willing to sell a kidney you can find it for sale on eBay. I wish I had discovered it before Fuji stopped making it.

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