Island in the Net

A personal blog by Khürt Williams, full of inchoate writing on photography, coffee, and geekery.

Menu Close

Google everywhere?

Google everywhere?, 1391022183

Wade Roush writing in Xconomy.com

Think about it. Some morning in the not-too-distant future, you could be awakened by the alarm on your Google-designed phone (Motorola’s Moto X) running a Google operating system (Android). You could ride to work in a Google-powered robot car guided by Google-owned GPS maps (Waze). At your office you’ll log onto your Google (Chrome OS) laptop running a Google (Chrome) browser. You’ll spend your day analyzing documents and spreadsheets saved on Google’s cloud service (Drive) and stay in touch with your co-workers and friends using Google’s e-mail system (Gmail) and social network (Google+).

The virtual personal assistant on your phone will stand ready to help you with any question instantaneously (Google Now), and if you miss a call from somebody while it’s doing that, they can leave a message on your Google answering service (Voice). At lunch you’ll choose a place to eat using Google’s restaurant guide (Zagat), make a reservation and get directions by talking to your wearable display (Glass), and pay using your smartphone (Wallet).

When you get home at night, your house’s HVAC system will adjust itself to your presence using its Google-powered thermostat (Nest) and you’ll cook dinner under the watchful eye of your Google-powered smoke alarm (also Nest). You’ll eat in front of your Google-powered television (Chromecast) watching shows hosted or licensed by Google (YouTube, Google Play). Before dozing off you’ll pop a Google-funded pill to optimize your metabolism (Calico) and use your tablet (Android) to read a few pages of the latest mystery novel (Google Play again).

And throughout the day, of course, everything you read, watch, search for, and talk about will be tracked by Google’s algorithms—the better to show you the targeted ads that generate the high click-through rates that bring in the advertising dollars that subsidize everything else about Google’s business.

No Orwellian future unless Google develops an attitude of control by surveillance, misinformation, denial of truth, and manipulation of the history.

I’m uncomfortable with anyone company having access to and analyzing this much information on my daily life. Good thing I still get to choose how and when I participate. As long as alternative choices remain available, we have nothing to worry about.