I stumbled upon Scott Wyden's 2012 blog metrics from Google Analytics, presented as an infographic1. In an attempt to face my own blogging reality, I decided to do the same.
As expected, the results are not what I had hoped for after a decade of blogging. Less than half of my web traffic comes from the US, with a scattered readership across the globe. Europe accounts for most of my international readers, though it remains relatively small.
Most of my audience uses WebKit-based browsers, especially Safari, which aligns with my focus on Apple-based products in 2012. This is evident in the platform preferences of my readers, with 63% being Mac users. However, the fact that only 11% of my readers are repeat visitors means my posts are not compelling. Admittedly, I know that my posts need improvement, considering that the average time spent on my site by readers is just 18 seconds. I have much work to do to grow my community of readers.
The referrals show that OS X Daily significantly drove traffic to my blog in 2012. I must post more commentary on that site.
