There isn’t a tablet market right now. There is an iPad market and I can’t envision that changing in the next few years. Instead of recognizing this, it seems publishers would rather hedge their bets that Android or another platform will catch on and steal some of Apple’s thunder. This is why you end up with subpar experiences on multiple platforms. Rather than mastering a single platform and learning from it, the focus is on put on being everywhere and cutting as many corners as possible to make sure the experience is universal no matter the device. Jack of all platforms. Master of none. I’m still using Flipboard and loving the experience.

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