Companies that refuse to break small promises have a much easier time keeping big promises. And they earn a reputation, one that makes their handshake worth more.
Tag: Seth Godin
Sceptic
The skeptic will always find a reason, even if it’s one the rest of us don’t think is a good one. Relying too much on proof distracts you from the real mission—which is emotional connection.
Build a reputation as someone who creates great ideas
So, how to protect your ideas in a world where ideas spread?
Don’t.
Instead, spread them. Build a reputation as someone who creates great ideas, sometimes on demand. Or as someone who can manipulate or build on your ideas better than a copycat can. Or use your ideas to earn a permission asset so you can build a relationship with people who are interested. Focus on being the best tailor with the sharpest scissors, not the litigant who sues any tailor who deigns to use a pair of scissors. ~ Seth’s Blog: How to protect your ideas in the digital age