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Fujifilm X100V is announced

Fujifilm X100V first look preview – The desert island camera by Jonas Rask (jonasrask|photography)

The X100V is the fifth iteration of the X100 series, and it is perhaps the biggest upgrade to the series since the launch of the initial camera. For the first time since the original launch we have a new lens, weather sealing (when using the filteradapter), and a two-way tilt screen! On top of that the camera is now built in a completely new material, which is Aluminum. The camera has really had a complete overhaul while retaining what made the X100 series so special in the first place. Portability, very good IQ, silent leaf shutter and gorgeous drool-worthy design.

I've got some serious GAS for the latest iteration of the Fujifilm X100. I fell in love with the X100F but the 100V is even more refined.

The Concept Electronics Show

The Concept Electronics Show (Daring Fireball)

Concepts allow designers to ignore real-world constraints: engineering, pricing, manufacturing, legal regulations, sometimes even physics. But dealing with real-world constraints is the hard work of true design.

Bohn’s main point here is spot-on — there’s something wrong with a show where none of the most exciting announcements are for actual products coming to market soon. But I disagree that it’s about “confidence”. It’s that all of these companies are bad at designing actual products. It is highly instructive that the one company best known for shipping genuinely exciting, groundbreaking products never shows concept designs.2 Concept designs (and worse, concept videos) are a sign of dysfunction and incompetence at a company. It’s playing make-believe while fooling yourself and your audience into thinking you’re doing something real. Concepts allow designers to ignore real-world constraints: engineering, pricing, manufacturing, legal regulations, sometimes even physics. But dealing with real-world constraints is the hard work of true design. Concepts don’t stem from a lack of confidence. They stem from a dereliction of the actual duties of design.