For her 12th birthday my daughter was given an iPad mini to replace her Kindle. My wife and I had her family pitch in what they could. When she received the gift she was the most excited I have ever seen her. The iPad mini was a hit.
But I kept seeing her with her Kindle, quietly reading. I asked her about that and she told me that the Amazon.com books she borrowed via the Kindle Owner's Lending Library were not showing up on the Kindle app but they did show up on the Kindle. I figured that it must be some setting that had to be activated so I picked up the iPad mini and started poking around the Kindle app. After about 15 minutes I gave up and sent Amazon.com support a note -- via the app.
Borrowed books don't seem to show up on Kindle for iOS.
A few hours later I received the following response.
I'm sorry to hear the trouble you had with borrowed book from Kindle Owner's Lending Library.
I regret to inform you that, borrowing books from kindle owner's lending Library through Kindle reading applications is not available.
Kindle Owners' Lending Library titles can only be borrowed and read on any registered Kindle device, but not on free Kindle reading applications.Therefore, due to restriction, you were not able to access the book on your Kindle for iPad.
I understand this feature would’ve made Kindle reading application more efficient and convenient to use but currently this feature is not yet included.
However, I've considered your comments to be passed on to Kindle Team to improve the selection and service we provide to Prime Customers. It is always important for us to hear how customers react to all aspects as your valuable feedback will help us in making future advancements. I'm glad you took time to write to us.
In addition to our large selection, one of the benefits we try very hard to offer our customers is convenience. I'm very sorry for the inconvenience you experienced in this case.
Thanks for your interest in Kindle.
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What? Basically "Earth's Most Customer-Centric Company" has decided that customers using anything other than a Kindle must not have access to the "Kindle Owner's Lending Library". I'm not sure how this benefits Amazon.com. I know it doesn't benefit my daughter and I'm certain that we will not be purchasing anymore books from Amazon.com.