It doesn’t look from here that Apple have lost anything, what makes Apple special, still makes Apple special. The bigger market wants stuff that is free from viruses, self-contained, reliable and instant on. The bigger markets are buying Apple.
John Molloy on why <a href="http://www.zdnet.co.uk/blogs/john-on-tech-10005066/apple-has-no-marketing-danger-10015716/" target="_blank" rel="noopener noreferrer">Apple has no “Marketing Danger”</a>.