“Branding is the task of attaching a set of values to a company, product or service.”
Instead of only competing on product, price or technology. With branding, companies compete on value.
The problem is that no one really cares what brands have to say about their product or service. No one cares about what values they use to describe what they want to sell.
Good products communicate by being good products.
<p><a href="http://000fff.org/mr-brand-manager-tear-down-this-wall/" target="_blank" rel="noopener noreferrer">Mr. Brand Manager…tear down this wall! – Re-branding Branding</a> via Thomas Petersen