Here in the USA our cell phones are much crappier than the cool phones in Europe and Asia. I hate phone keyboards and user interfaces. They all suck ass. I hate gimmicky phones with cameras, MP3 players, game cards etc. When I am broken down on the side of the road or stuck in a ditch somewhere none of that crap will help me make a call for help. But you are correct....."people are looking for simple phone functions with great multimedia support."