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The Rise of the Corporate Transmedia Storyteller - The Steve Rubel Stream

http://www.steverubel.com/the-rise-of-the-corporate-transmedia-storytel

Even though millions of us are now content producers in some form or another, the reality is there’s still chasm when it comes to quality. There’s art and there’s junk. Audiences want art.

What story do I have to tell? How can I improve the quality of my art?

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