Initially I spent quite a bit of time in Ping looking for my friends. I then tried searching for my favourite bands and musicians to follow. Eventually I got bored and went back to Twitter and my news feeds. The lack of Twitter or Facebook or Google address book connect will limit Ping’s reach. In any case, Ping seems to be designed to keep people in the iTunes store buying music and movies. If Apple can work out a deal with one of the large social networks this might be successful.