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tech narratives

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As an analyst, my job is to see through the narratives and to separate the facts from the spin – both the narratives spun by the media and the stories the companies themselves tell. The challenge is the answers are often far less black and white than the narratives – it’s not possible to conclusively quantify Apple’s innovativeness or calculate Google’s evil quotient. But it is possible to understand and describe what’s really going on at these companies, in their financials and in the markets in which they operate. There are still stories to tell my clients, but they’re often more nuanced and less sensational than the narratives fed to us by these companies and the media.Jan Dawson in Techpinions

I know the truth about tech companies is more nuanced but I admit to find the stories more interesting. Like every good story, I want a hero and a villain. A human failing.[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

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