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Think First

The most important tool for any photographer is the mind.Canon To prove this Canon invited photographers to a cemetery to capture “eternal life” in a single image…without a camera. ‘Mindframe’ is one of six experiments from The Lab, designed to shift creative thinking behind the lens.…

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Inner Critic

We all have an inner critic. It's how we react that changes what we create.Canon To prove this Canon invited photographers to a studio session with a twist. ‘Inner Critic’ is one of six experiments from The Lab, designed to shift creative thinking behind the lens.…

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Decoy

A photograph is shaped more by the person behind the camera than by what’s in front of it.Canon To prove this Canon invited six photographers to a portrait session with a twist. ‘Decoy’ is one of six experiments from The Lab, designed to shift creative thinking behind the lens.…

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