Dave Winer of Scripting News wrote a thought provoking post called Maybe we're writing for Google?. Dave suggest that bloggers are actually writing for Google and the on-line news outlets.
Like the public radio stations, maybe we're fooling ourselves if we think we're not writing for Google, as they are fooling themselves into thinking they're not creating for NPR. -- Dave Winer
I think the central point of Dave's thesis is sound. Many blogs are editorials; opinions on news items or other commentary found elsewhere on the web. We write our thoughts on the story and link back to the source material driving traffic to those sites. This increases their page rank.
PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. -- Google Page Rank
As more blogs link to a story the more votes it receives and the more traffic driven to the site. It is this page ranking system that makes Google Search so useful. I can be very certain that the first 10 items in the search results are relevant to what I seek. This increase Google's value to me making me come back to Google each time. This ensures Google a market for it's advertising.
So, the question is, are bloggers really independent or just the "sucker fish" on the underbelly of the whale?
Web Worker Daily » Blog Archive Now Your Computer Desktop Can Be Just as Messy as Your Real One «With a pen-like stylus and a “physics-enabled” virtual workspace prototyped by BumpTop, you can organize electronic files into piles just like you do on your real desktop. I’m not sure whether this shows radical innovation or utter insanity; either way, it’s impressive.
The funny thing is that my Mac desktop is cleaner than my real one. The real one has a folder with the current item I am working on.
I see a lot of my friends and colleagues with desktop that include almost every installed application. For some double clicking the "MacIntosh HD" icon and then navigation to the "Application" folder to find an application is just too much work. These are the same people (like my wife) who keep what appears to be a disorganized pile of paper on and sometime under the desk. They claim to know where everything is but it seems to me that it takes a lot longer to find when you your filing system is in your head. I prefer a clean desktop and organized sub folders. I find it much easier to "Document/Finances/Taxes/2006/" to find related documents than remembering which "safe place" I put it. My real world desktop reflects that thinking.