ThisLife "Review"

When Apple released iOS 5 they introduced iCloud to help with syncing content on your phone back to your desktop. The idea was simple. Create content on your iPhone or iPad and back it up to the cloud and continue editing on your Mac. Apple updated the iWork's and iLife iOS and OS X app so that you could work from anywhere. But the feature that got the most attention was Photostream.

The one feature of Photostream that I like the most is the ability to create and share albums of photos with my family. I've used it at family events to take snapshots to share with my extended family. They can just view the photos or, if I've given permission, they can download the images to safe keeping. It's easy to set up and it works well.

However, after getting my family hooked on the feature my brother-in-law challenged me with a simply question. "Can I add photos to the albums someone else has created?". It was a simple question and I could see why this was important. We often attend the same family events but we may each have a taken photos -- each from our own perspective -- and he wanted a way to easily compile these photos into one share album. It's a really good idea but, alas, Photosteam does not support that today. I went searching for a solution.

The requirements are simple -- we need a way to create a shared photo album to which a limited group of people could add photos either via a web site, a mobile apps or a desktop app. After searching and trying out several apps I think I found a solution, [fusion_builder_container hundred_percent="yes" overflow="visible"][fusion_builder_row][fusion_builder_column type="1_1" background_position="left top" background_color="" border_size="" border_color="" border_style="solid" spacing="yes" background_image="" background_repeat="no-repeat" padding="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="no" center_content="no" min_height="none"]ThisLife.

ThisLife is a website that helps you organize your life media – pictures, videos, notes, and more – into a sharable, searchable Library. All of your Moments are securely stored in the cloud and in their highest format quality. We created automatic features such as facial recognition, image de-duplication, and photo enhancement so that your Moments are beautiful, accessible, easy to find, and easy to share.

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ThisLife is a desktop Uploader app and a web app but an iOS -- iPad and iPhone -- app is planned. I downloaded and installed the OS X app -- ThisLife is a Mac only app -- and created my account. By default I was given a Starter Box accounts which is good for storing and estimated 1000 photos or 60 minutes of video. Your actual usage will differ depending on how large your images are. One I created my login, I was prompted to add photos from my social media account such as Facebook and Instagram.

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Uploading to ThisLife was quite easy. I dragged and dropped a set of images onto the Dropzone in the Uploader app. I could also have copied my images to a special folder that ThisLife created on my desktop or imported directly from iPhoto. The Uploaded will also import photos directly via from my iPhone, memory card, hard drive, or other USB connected camera.

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I store all my images in Adobe Photoshop Lightroom so a plugin would make my uploading workflow a bit easier. However, I got around this limitation by creating an export preset to export to the ThisLife uploader desktop folder. ThisLife will store either RAW or JPG images in full resolution and will detect duplicates. Duplicate detection is for true duplicates not multiple shots of the same subject.

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When and if you choose to download your images back from ThisLife to your hard drive, you will receive the original file you uploaded – even RAW images.

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The app has some rudimentary facial recognition technology. Once it was trained it started to recognize and tag the faces of my family. This feature is very useful to me. I'm quite often asked by my wife to find a photo of one of the kids for a school project. The problem is that I store most of my images in Lightroom and I'm often too lazy to tag the images. ThisLife will make suggestions if it finds faces in any photos. It's quite easy to bulk tags photos making it much easier to find someone later.

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Now instead of trying to find a photo of my daughter from last year I can now search by her name.

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ThisLife can preserve the geolocation of images. Together with facial recognition I can search and find images person and place.

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Photos uploaded to ThisLife are private by default but you can easily share images with anyone by inviting them to view your album. You can also make your albums public and share them via social media sites like Facebook and Twitter. What's really cool is that my family and I can collaborate on albums together.

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The default ThisLife account is given space to store 1000 image but additional storage options are available. The thousand image limit is interesting given that's it's the same limit as PhotoStream. I think the thousand limit of the free Starter kit is adequate for most people but it's good to know additional storage is available if needed. Icebox is basically a cloud storage service like Dropbox. You won't get the organization and sharing options. SuperBox has all the features of the Starter service but with larger storage limits.

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I love flicking though the Timeline looking as old photos. Swiping across the mouse I can quickly go backward and forward in time. I think ThisLife is a great alternative to PhotoSteam and the ability for a private group to collaborate and compile photos from and event makes it even better than PhotoStream.

The website has a note that an iOS app will soon be available. That can only be a good thing. Perhaps in a few months I'll start asking, “What's PhotoStream”.[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

MobileMe Wants to Be [mostly] Free

... Apple sells the service for $99 per year, or $69 for the first year with the purchase of a Mac or qualifying iOS device. For that, the MobileMe subscriber gets services like IMAP e-mail, data syncing, photo and website hosting, an interminably slow iDisk, a questionable Backup, and Find My iPhone. They also get 20 GB of storage and 200 GB of monthly bandwidth. There’s also a MobileMe Family Pack for $149, providing more e-mail addresses, storage, and bandwidth.

In comparison, Google offers free e-mail, data syncing, photo hosting, along with a free office suite, and free Android device location. ... Microsoft provides 25 GB of storage, along with free e-mail and other similar services, all for free. See where this is going? Apparently Apple doesn’t. Apple just recently  introduced Find My iPhone for free, but it basically had to because of what the competition is offering.

I think that Charles Jade has a point about MobileMe not being a compelling solution at $99 when compared to free but capable services from Google and Microsoft.  But I think his conclusion that Apple should use MobileMe as a loss leader to drive iOS device and Mac hardware sales is flawed.

I think that MobileMe's value proposition is that all it's services are well integrated with the FREE software that comes pre-installed on every Mac (or the integration services available from an iPhone or iPad).  Steve Jobs alluded to it in his speech during the Apple Q4 earnings call in October.   MacStories's  Federico Viticci has a good analysis of that.

Flickr provides unlimited photo accounts — Flickr Pro — for $24.95/year.  My favorite online backup service, Backblaze, provisions unlimited storage accounts for $5/month or $50/year.  Online storage is not too expensive.  To consumers it might seem that they are really paying $99/year for iDisk since Google Mail, Calendar and Contacts are free. I would agree. And $99/year is a lot to pay for 20GB.

But Lev Grossman, writing for TIME about the early days of Internet music sums up my conclusions about how MobileMe can compete.

It turns out that there is something that can compete with free: easy

Seamless and easy integration with the OS is MobileMe's value proposition.  I don't have any facts about the adoption rate of Find My iPhone but I would wager that it's use has increased since it became free.  I think Apple gave away Find My iPhone to bring attention to MobileMe — very few of my Windows colleagues had ever heard about it — and as a way to test the waters and measure consumer adoption for what they are really planning.  Apple has completed building a large data center in North Carolina and there is a quite a bit of speculative coverage about what that data center is North Carolina will be used for.

What if MobileMe came in two versions?  A low cost (US $20-$30/year) or "light" version and a "pro" (US $50-$99) version.

The light version of iDisk would offer similar storage and syncing capabilities to Dropbox — 2GB.  You would also use the iDisk storage for iPhoto and iMove galleries and me.com address for iWeb hosting.  The email and calendar account would be limited to one user with 1GB of storage (separate to the iDisk storage). Apple could offer it free for one year with the purchase of a new Mac, iPhone or iPad.

When the year ends Apple could provide easy renewal (auto-renewal) and an option to upgrade to the "pro" version.  The pro version should have features that meet or exceed ( shared storage and multiple accounts ) the free services being offered by Google and Microsoft.  I think this would give Mac — and iOS device owners especially — a taste of what is possible and hook them into the Apple eco-system.

I'm not an analyst and I'm often wrong about a lot of things but I think what I suggest is quite possible and doable.