Once they try Mac they don't go back.

I keep finding articles about die hard and prominent Windows users switching to the Mac. It seems once they try Mac they don't go back. Jeff Ventura who writes for the blog Graceful Flavour has written about Scot Finnie, a writer for Computerworld. Scot has been using a MacBook Pro for several months and comparing OS-X to Windows Vista. He has found the Mac a compelling platform and has decided to switch; permanently!!

Microsoft's marketing materials for a past version of Windows used the phrase, "It just works." But the only computer that tagline honestly describes is the Macintosh.