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Event

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Ritual

Sometimes the steps required to do something become part of the experience; making tea or playing a record on your turntable instead of on your iPhone. The steps add to the satisfaction, make the event more of a personal experience than just doing. This can make a simple task personally therapeutic or cathartic — often allowing a simple task to remedy the stresses of the day. via Doing things the hard way — The Northwind My family often chides me --…

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Does the human brain have an off switch?

A scientist at George Washington University may have found the location of the human brain's off switch in the claustrum. When the team zapped the area with high frequency electrical impulses, the woman lost consciousness. She stopped reading and stared blankly into space, she didn't respond to auditory or visual commands and her breathing slowed. As soon as the stimulation stopped, she immediately regained consciousness with no memory of the event. The same thing happened every time the area was…

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Why does the iPhone 5 seems boring?

Apple is not and will not make changes just for the sake of change. And while some may now be clamouring for this change, the paradox is that if Apple did make some big changes, many of the same people would bitch and moan about them. Apple is smart enough to know that in this case, most people don’t want change; they think that they do because that’s the easiest way to perceive value: visual newness. ~ MG Siegler I…

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