That’s the thing about Apple marketing. They don’t talk about how many gigabytes of memory or how many CPU cycles or how many apps (much). They aim for your heart, and show you how technology can make your life better during its most important moments.

                  Gina Trapani ~&nbsp;<a href="http://smarterware.org/6190/lessons-from-apple-on-advertising-and-aesthetics" target="_blank" rel="noopener noreferrer">Lessons from Apple on Advertising and Aesthetics</a>

Mac Pro


Apple announced the final piece of it product transition from the PowerPC to Intel. The newer Mac are Apple's top of the line machines with dual Dual-Core Intel Xeon Processors (that's four CPU cores!), supports up to 2TB of storage and very fast video engines from ATI and Nvidia. The Mac Pro keep the case of the older G5 PowerMac and offers build-to-order options for processors, graphic cards, memory, hard drives, optical drives etc. I am salivating over these fine machines.