Silicon Valley’s Phoenix-like resurrection is a story of ingenuity and initiative. It is also a story of callousness, predation, and deceit. Harvard Business School professor emerita Shoshana Zuboff argues in her new book that the Valley’s wealth and power are predicated on an insidious, essentially pathological form of private enterprise — what she calls “surveillance capitalism.” Pioneered by Google, perfected by Facebook, and now spreading throughout the economy, surveillance capitalism uses human life as its raw material. Our everyday experiences, distilled into data, have become a privately owned business asset used to predict and mold our behavior, whether we’re shopping or socializing, working or voting.
Zuboff’s fierce indictment of the big internet firms goes beyond the usual condemnations of privacy violations and monopolistic practices. To her, such criticisms are sideshows, distractions that blind us to a graver danger: By reengineering the economy and society to their own benefit, Google and Facebook are perverting capitalism in a way that undermines personal freedom and corrodes democracy.
The invention of American industrialism, the creation of urban life, changing gender relations, public-health reform, suburbia and its hamburger-loving teens, better living through plastics, and the financialization of the economy: The straw was there for all these things—rolled out of extrusion machines, dispensed, pushed through lids, bent, dropped into the abyss.
You can learn a lot about this country, and the dilemmas of contemporary capitalism, by taking a straw-eyed view.
People have probably been drinking things through cylindrical tubes for as long as Homo sapiens has been around, and maybe before. Scientists observed orangutans demonstrating a preference for a straw-like tool over similar, less functional things. Ancient versions existed, too.
Evgenia (Jenny) Grinblo takes a look at her work, life, capitalism, and redefining productivity. It's a short read, but I think it's food for thought.