The Seed: A Living Beer Project

Bhavna and I bid farewell to the fun weekend at Cape May and set Apple Maps to route us home with one additional stop at The Seed in Atlantic City. The drive from Cape May was uninteresting and uneventful. We arrived in Atlantic City, and the Apple Maps app navigated us through mostly empty city streets.

The brewery is next to Westecunk Axe Throwing in a windowless brick building on Baltic Ave in a residential neighbourhood. The homes appeared to be a mixture of new modern townhouses and old row homes. The brewery’s location initially seemed peculiar, given its reputation. However, I've learned that great things often come from unexpected places. Curious and excited, I parked the car.

Arriving a tad too early, I patiently waited in my car, eagerly glancing at the entrance of The Seed. The anticipation grew with each minute, like the bubbling excitement before taking the first sip of a perfectly chilled brew. Finally, the time came, and we hopped out of the car and stepped through the entrance, a small door on the side of the building.

The Seed Taproom
The Seed Taproom · Sunday 16 April 2023 · FujiFilm X-T3 · XF27mmF2.8 R WR

Upon entering, I was struck by the taproom's industrial aesthetic. It exuded a unique charm that perfectly complemented the atmosphere of the brewery. Bhavna and I were the first and only people there at that moment. It felt like a private tasting experience, a rare opportunity to chat up the cicerone.

Engaging in conversation with the friendly cicerone, I discovered their passion for beer was as vibrant as their crafted flavours. We delved into the intricacies of the brewer’s creations, discussing the unique qualities that set them apart. What caught my attention was their collaboration with our local brewery, Troon Brewing. This collaboration showcased their dedication to pushing boundaries and creating unique beers.

We learned that the brewer at The Seed had a penchant for experimentation. Each sip carried the essence of their creativity and dedication, leaving me craving more.

The Seed Taproom
The Seed Taproom · Sunday 16 April 2023 · FujiFilm X-T3 · XF27mmF2.8 R WR

After presenting the beer flight, the cicerone opened the garage door on the side of the building exposing the far side of the tap room and letting in more light.

Since we still had to drive home, Bhavna and I shared a flight. We had the Tangerines And String Quartets a pale ale dry hopped with Citra and Sabro. It was super juicy and delicious. We also had the Home Going, a double IPA brewed in collaboration with Fidens Brewing in Colonie, New York and dry hopped with Nelson CGX, Strata, and Amarillo. Next was Cozy Up, an English-inspired dark mild brewed in collaboration with Forest and Main in Ambler, PA. Bhavna and I toured Forest and Main several years ago. We followed that with The Ever Thinking Mind, an IPA brewed with oats from Rabbit Hill Farms in Shiloh, New Jersey, and dry hopped with bright, punchy New Zealand hops.

The Seed Taproom
The Seed Taproom · Sunday 16 April 2023 · FujiFilm X-T3 · XF16-55mmF2.8 R LM WR
The Seed Taproom
The Seed Taproom · Sunday 16 April 2023 · FujiFilm X-T3 · XF16-55mmF2.8 R LM WR

A few more people entered, and we lost the attention of the cicerone, who was now busy serving patrons. I met a friendly couple and got into a lively conversation about beer styles, our favourite breweries in New Jersey, New York and Pennsylvania. We discussed our early beer experiences and how we started drinking craft beer. The commodore and willingness to share are one of the things I love about beer enthusiasts.

What is The Seed: A Living Beer Project? It’s a brewery project exploring the fantastic combination of indigenous ingredients, local agriculture, and fermentation. They’re always playing around with new ideas and trying to find the perfect balance between art and science, but what drives them is nature’s infinite variability. From the tiniest differences in wheat harvests to the incredible range of flavours and aromas that different microbes can create, there’s always something new and exciting to discover. They’re so passionate about this project, and it shows in the fantastic stories they tell through their beers.

The Seed Taproom
The Seed Taproom · Sunday 16 April 2023 · FujiFilm X-T3 · XF27mmF2.8 R WR

I can't help but reiterate the significance of this living beer project. The title speaks volumes about their commitment to cultivating unique and dynamic brews. The Seed is more than just a brewery; it embodies artistry, passion, and innovation.

Before we left, I purchased a four-pack of After Winter, a Kellerpils brewed Rabbit Hill Farm malt with fresh Cascade hops and marigold blossoms.

I'm incredibly grateful for the opportunity to have visited The Seed and witnessed their craft firsthand. I eagerly look forward to returning to this brewery in the future. If you're a fellow beer lover, I highly recommend venturing into The Seed and discovering its magic. If you’re into craft beer, you need to check them out!

Delta House

What happened this week.


Travel photographer Jamie Chance has updated his Fujifilm JPEG Settings for 2021.

Whilst the below settings are on my cameras right now, this is by no means my final and complete setup. I love changing and dialling in new recipes depending on my mood. However, I think I might have cracked the perfect seven settings to cover as wide a range as possible.

I’ve used well-crafted film simulation settings from Jamie and Ritchie in the past. What I like about Jamie’s settings is that he offers guidance on when to use them. Summer is almost here, and when I get the updated XF27mmF2.8 R WR lens, I think the Kodachrome II settings will serve me well.

Constant observation is a way of life for some, and the next generation looks set to be worse. We have become so used to look at other peoples lives so much that we expect our own to be under the same scrutiny. ~ Insides vs Outsides


I met a friend and former Squibb colleague for dinner tonight. We haven't seen each other since November 2019, and we both lost a loved one, my Dad in 2019 and her mom, to COVID early in the pandemic. We chatted for a few hours, talking about our concerns over ageing parents, work and kids going off to college. I needed this.

Riccardo makes a point about modern digital camera user interfaces that resonate with me and perhaps many other photographers.

Buttons and dials should be used for all basic functions, everything a photographer needs to quickly adjust in an intuitive way. Setting ISO speeds, changing the white balance, adjusting exposure compensation, focus lock, shooting modes, etc. — all these are functions the user should be able to change without having to look for them in a sprawling menu hierarchy.

This is one of the many reasons I bought my Fuji X-T2 three years ago. The experience of using the controls on my Minolta XD-11 35mm film camera is similar to using the controls on my Fuji X-T2. Buttons and dials allow for “muscle memory” to guide my use of each camera.


I am looking outside at a dreary overcast morning and feel some dread that I haven't taken a photograph all this week.

I’ve followed Riccardo's writing for several years. His pieces are typically long and well written. He’s a fan but not a fanatic. It seems I will want to wait until the end of the year (or longer) to replace my 2013 iMac.

In this regard, if you’re a regular user who uses their Mac for everyday tasks, has a minimal backup strategy mainly consisting of Time Machine backups and the occasional manual backup of the most crucial stuff, doesn’t tinker with their machine, and so forth — then the transition from an Intel Mac to an Apple Silicon Mac should be relatively painless.
I’m what you would call a power user, but for what I do, I don’t need the latest and more performant machine, so I can play the waiting game without much hassle. Whenever I decide it’s time to upgrade, I always aim for a slightly more powerful Mac than I need because I plan to use such Mac as long as possible as opposed to upgrading frequently.

I think this is sound advice. My late 2013 iMac has served me well over the last 7 years. Unfortunately, it doesn't run the latest macOS, Big Sur, but when Apple releases more power M1X machines later this year, I can maybe ready to order the most powerful machine1 they have that will serve me for the next 7 years.


W. Abdullah Brooks, MD writing in the Mac Observer..

Apple-critical pieces in the mainstream press often follow one of two patterns: they either negatively evaluate Apple’s policies or products, supplemented with commentary from Apple’s competitors or critics; or they are thinly veiled advocacy pieces designed to get Apple to take a specific action, focussed almost exclusively on Apple irrespective of other industry involvement. This NYT piece seems to fall into the latter category. Either way, like many of both types of criticisms, it was long on complaint and short on solutions. To be clear, big tech, Apple included, have much upon which they can improve; but critical analysis requires context, which in turn defines both expectations and performance indicators.
Whenever anyone opines that companies can simply opt not to compete in a market, specifically China’s, they assert that a global company can ignore the world’s largest market whilst their competitors, many of them Chinese, engage.
Survival is the long game, requiring both adaptability and seizing of opportunity when it presents itself. Adaptation necessitates sacrifice, not just of the non-essential, but often-times things that are valued. That sacrifice is the price of survival, not simply for survival’s sake, but to help create opportunity and then seize it to change the power dynamics in favor of one’s core values and the freest expression of one’s policies across the board.

By consistent adherence to those core values and policies, that has become Apple’s stratagem and Apple’s gambit.

In his most recent post, Photography And The Joy Of Numbers, Dan James writes about the wonderments of his early days with 35mm film photography and understanding the numbers on his Praktica BMS Electronic and 50mm lens. He then poses the question.??

Do you remember your first days with an SLR or DSLR? How did you make sense of all those numbers?

The first camera I owned, a Pentax P3, was purchased in 1988 solely to take a film photography course at Drew University (C'91) for art credits. Students were expected to provide their own camera equipment and film, but the course fee included access to the on-campus darkroom. I think that on some level, I had an interest in photography. Still, the initial impulse was to meet the expected requirements to graduate with my Bachelor of Arts degree in Physics.

I naively bought the Pentax P3 because the man at the camera store in Flushing (Queens, New York) said it was the best camera for the price. I was further swayed by the fact that it was a Pentax, part of the Asahi Spotmatic II brand name that Dad owned. Had I known that the P3 was being discontinued that same year, I may have bought something else; a Pentax K1000 or better alternatives. I might have bought those instead. But the Pentax P3 was good enough for learning the photography basics covered in the course.

My initial film of choice was black and white, mostly Kodak Tri-X Pan (the update is now called 400TX) and (then new) T-Max 400, but I also used Kodachrome when I could afford it. The P3 can read the DX coding on the film. I quickly learned that ISO 400 film was often too sensitive for bright scenes requiring a shutter speed beyond the 1/1000 sec limit of the P3. I learned that ISO 200 films were best for sunny days and ISO 400 films were a good fit for those dreary winter days on campus. I didn't know about the sunny 16 technique back then, but I wish I had. It would have resulted in more keepers in the early days.

While I enjoyed the occasional one-person portrait, most of my early subjects were objects in my room, buildings around campus, and friends. Looking at my early work, it seems I was in love with f/5.6 and f/4. I rarely used anything wider, and even to this day, these are the most often used apertures on my Fuji X-T2.

It took me several weeks to understand the relationship between ISO, aperture, and film speed. Still, I eventually learned how to combine the "numbers" to achieve my goals and complete the course assignments.


Since about 2012, Bhavna and I have been fans of Flounder Brewing in Hillsborough. In the "old days", the only way to get Flounder beer was to sign up for the mailing list, wait for an email announcement, and then queue up outside the warehouse garage on the right day and time with a clean empty growler and hope that the beer didn't run out before we got to the front of the queue.

In 2016, the Boston Brewing Company, makers of Samuel Adams ales, selected Flounder Brewing as the winner of the 2016 “Brewing and Business Experienceship,” a mentoring opportunity awarded to one craft brewer annually as part of the Samuel Adams Brewing the American Dream program.

Saturday 5 June, 2021 | FujiFilm X-T2 | XF27mmF2.8 | 1550 sec at f/4.0 | ISO 400

Co-founder Jeremy “Flounder” Lees used that opportunity and the growing popularity of craft beer brewing in New Jersey to slowly build out his business, crafting easily accessible ales for Somerset County residents. Flounder Brewing was the first extant nano craft brewery in Somerset County. For years, Flounder Brewing served porters, stouts, IPAs, hefeweizens, and farmhouse ales out of a garage in an industrial park at 1 Ilene Court in Hillsborough.

When they expanded production to more regularly releases and added a few bar height tables, we were excited. So while our kids took Tae Kwon Do classes at the nearby Kickside Martial Arts Academy, Bhavna and I would pop into Jersey Mikes for a sub sandwich and then drive over to Flounder Brewing for a pint of the flagship ale Hill Street Honey Blonder or treat ourselves to Double Dry Hopped Genevieve. Over the years, we have come to know the taproom staff (William (Billy) Jordan, Bill "Woody" Woodrugg, Caitlin, the brewmaster Doug Duschl) and founder Jeremy. Today we saw the manifestation of a vision Jeremy had nearly nine years when Flounder Brewing started selling beer to the public.

Saturday 5 June, 2021 | FujiFilm X-T2 | XF27mmF2.8 | 180 sec at f/5.6 | ISO 3200

The soft opening of the new brewery was just for the Delta House Membership, a limited set of customers who have paid a membership fee for access to special events and promotions. On our first visit as a Delta House Member, we received a membership card, limited edition Delta House glassware and a limited edition 32oz Delta House growler. The glass was to take home (not to be used at the brewery), and the 32oz growler was for special fills at later dates. Flounder Brewing will not be fulfilling any to-go orders for the first month or so of operations as they manage their inventory while bringing the larger 15 barrel brewhouse online.

Saturday 5 June, 2021 | FujiFilm X-T2 | XF27mmF2.8 | 180 sec at f/5.6 | ISO 3200
Saturday 5 June, 2021 | FujiFilm X-T2 | XF27mmF2.8 | 1420 sec at f/5.6 | ISO 400
Saturday 5 June, 2021 | FujiFilm X-T2 | XF27mmF2.8 | 1550 sec at f/5.6 | ISO 400

The new location is constructed from floor and beams from the original Dutch barn at Carriage Farm, a 250-year-old working farm on Clerico Lane. This helps anchors the brewery with character, historical and agriculture elements. In addition, flounder recycles the used hops and grains from brewing and gives them to Dutch Hollow Farms in Bridgewater for animal food. The brewery also collects and reuses rainwater. Large garage doors on either side of the barn lead outside the taproom to a beer garden with picnic tables.

Saturday 5 June, 2021 | FujiFilm X-T2 | XF27mmF2.8 | 180 sec at f/5.6 | ISO 4000
Saturday 5 June, 2021 | FujiFilm X-T2 | XF27mmF2.8 | 130 sec at f/5.6 | ISO 6400
Saturday 5 June, 2021 | FujiFilm X-T2 | XF27mmF2.8 | 150 sec at f/5.6 | ISO 12800
Saturday 5 June, 2021 | FujiFilm X-T2 | XF27mmF2.8 | 180 sec at f/5.6 | ISO 2000

Upstairs we found another large tasting room that I think is perfect for hosting a private party. My 55th birthday is in November.

The tasting room is friendly and open, with plenty of airflow and tables that are spaced out, along with two outdoor patios. This is the first time Flounder has had a dedicated tasting space, the first time they served beer glassware, and the first time they ran a long draw draft system.

Bhavna and I were allowed to each bring two guests. Given that this was the first weekend that Governor Murphy had removed pandemic mask-wearing and other restrictions, most of our invitees declined to decline. But my friend and fellow photographer Ed Velez joined us. We had fun exploring the new farmhouse building, and Ed enjoyed tasting the ales.

Bhavna's hair blowing in the breeze | Saturday 5 June, 2021 | FujiFilm X-T2 | XF27mmF2.8 | 1100 sec at f/5.6 | ISO 400
Strawberry Patch | Saturday 5 June, 2021 | FujiFilm X-T2 | XF27mmF2.8 | 180 sec at f/5.6 | ISO 1250
Finishing Touches | Saturday 5 June, 2021 | FujiFilm X-T2 | XF27mmF2.8 | 180 sec at f/4.0 | ISO 1000
Saturday 5 June, 2021 | FujiFilm X-T2 | XF27mmF2.8 | 180 sec at f/5.6 | ISO 3200
Saturday 5 June, 2021 | FujiFilm X-T2 | XF27mmF2.8


Argh! The Darkroom refunded a portion of my recent 35mm film developing order. I sent them a 35mm film roll each of ADOX Scala 160, Rollei 100, and Svema Foto 200. Darkroom says they can't process B&W white reversal film. The Scala 100 is a B&W film reversal film. I've just wasted 30 minutes trying to find somewhere in the USA to process this roll of the film once it is returned to me. The website recommended dr5 chrome, a Stuart, Iowa based film lab offering custom B&W slide film processing that was created by a photographer and photographic chemist David Wood.

I don't remember why I bought this film if I had no way to develop the film and get scans.

There are various blue objects, from umbrellas to signage, to t-shirts, to glassware, that I hope suitable for the Lens-Artists Photo Challenge #151: From Large to Small.

  1. My iMac sees: 3.5 GHz Quad-Core Intel Core i7, 32 GB 1600 MHz DDR3, NVIDIA GeForce GTX 780M 4 GB