Riccardo Mori on a recent Apple Retail Experience

Retail: C by Riccardo Mori (

... I trusted that a company such as Apple would prepare their retail employees enough to provide what I consider basic information. This is what ‘taking care of the customer’ ultimately means, not just being superficially kind and welcoming and displaying a confident attitude. Design is how it works, not just how it looks, even in retail.

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