Stepping back from POSSE by Ben WerdmüllerBen Werdmüller (Ben Werdmüller)

The indieweb has this intrinsic idea of Publishing on your Own Site, Syndicating Elsewhere: automatically sending your content to other social networks. When we pitched this as part of Known, we rightly got a lot of feedback about outsized supplier power from the social networks. They could withdraw their APIs - and if the value in the platform was in this ability to syndicate, instantly erode value in the platform. It doesn't take an industry analyst to see that this criticism was right on the money.The indieweb has this intrinsic idea of Publishing on your Own Site, Syndicating Elsewhere: automatic...

My pithy post about not doing POSSE anymore.. Facebook's disconnect has affected more than just my website.

But this creates a new problem. How does one discover (or be discovered) when there is no centrally located lamp pole from which to stick one's flyer?

2 thoughts on “Not POSSE

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