http://arstechnica.com/media/news/2010/09/networks-diss-itunes-rentals-embrac…

It’s hard to understand why iTunes rentals “devalue” content while instant, unlimited, on-demand access for the price of nine iTunes TV rentals is so great that NBC/Universal’s Frances Manfredi “applauded” the deal it reached with Netflix. ~ Chris Foresman

Because they are idiots.