Reacting well to competition requires critical analysis of your own product and its shortcomings, and a complete, open-minded understanding of why people might choose your competitors.
Hmm … this one will stick with me all day. I don’t sell a product but one could argue that I sell my services to my full-time employer. What am I going to do today that will help me understand and overcome the shortcomings of the service I’m selling to them?
