I wonder though – would an SSG become so popular that a 1-click would be launched for it? The technical difficulties, as you say, of using SSGs still keeps non-technicals at bay.

That would indeed be a welcome solution to the current GiHub+Netlify+SomeOtherThing situation. I'm a big proponent of the IndieWeb which means I think people show own and control their publishing platform. What's the point of dumping Facebook/Twitter et. al only to have one's speech controlled and limted by micro.blog or GitHub or Netlify's TOS?

So ... I'm secretly working out for myself how I would build out a working Hugo SSG setup that is 100% user controlled. It needs to be easy to set up and deploy and must have a CMS style front end. I'm not there yet. I am struggling with the 100 trillion configuration options in Hugo.

More blog posts about why I think we (the collective IndieWeb) need to prioritize easy over faster if we ever hope to get more people blogging.

FYI, if you have the time, I suggest attending the upcoming virtual IndieWebCamp. I'm more interested in the concepts than the specific technical parts.