Google committed to bidding the minimum of $4.66 billion, which triggered a rule that the winner of the 700 MHz C-block spectrum would have to open its network to any device, any application. Just by bidding, Google dictated the new rules of the game — rules that Verizon must now follow.

(Via -Jockeying for position is over: Time for the U.S. mobile industry to innovate | last100.)