Hi Susan,

The point is .. you had to go find one because doing things was not intuitive. Having things be easy to do without a manual is the reason we give Apple money.

"It just works."

This is the phrase that Steve Jobs used at each Keynote presentation to describe products or services that Apple was introducing for the consumer. The phrase supposedly expressed what Apple was all about -- "selling technology that solved problems with a minimum of fuss and effort on the part of the owner."

It's how I justified the higher cost of Apple product to myself and my family. We have an iMac, two MacBooks, four iPads, four iPhones, three Apple Airport wireless access points, and the newest 4K Apple TV. We're an Apple household. No Windows PCs.

I am the current Vice President (and former President) of the Princeton Macintosh Users Group. You can tell I love Apple products.

But I've had the iPad since the very first one shipped. I've never needed to go read a manual before. This is going in the wrong direction.

http://www.zdnet.com/article/apple-seems-to-have-forgotten-about-the-whole-it-just-works-thing/