Ars is reporting that a group of companies including Google, Facebook and members of the Computer and Telecommunications Industry Association (CTIA) wrote a letter to  the California legislature.

To borrow a line from Hamlets mother, theres a distinct the-lady-doth-protest-too-much quality to this letter—a summoning of everything in the rhetorical kitchen sink that might scare California politicians away from the bill.

I think that fear, uncertainty and doubt is precisely the aim of that letter.  These companies are afraid of losing their ability to collect and harvest our personal data — our online lives — for profit.

via The Brooks Review