Google: Hey, check out this cool tech I’ve created. It’s totally awesome. It does this and that and that.
Daring Fireball: Wow! Can I see it?
Google: Not yet. But soon. Then you’ll see how fantastic this is.
Daring Fireball: Just a peek. Something. Anything?
Google: Soon. Just you wait. Now let me tell you about some of the other features ...
Daring Fireball: Er ... I need to finish doing my laundry. Bye.