But … looking at those locations, I want to ask, is it diverse enough? Looking at the list of cities in the USA, I see the same set of places — large cities on the East and West coast dominated by financial and tech industries. Given what I think we learned about our country from the 2106 presidential election, the middle of the country doesn’t feel like their voices are being heard.

Global Diversity CFP Day—Brighton edition (adactio.com)
The purpose is two-fold. One is to encourage a diverse range of people to submit talk proposals to conferences. The other is to help with the specifics—coming with ideas, writing a good title and abstract, preparing the presentation, and all that.