Ford wants to data-mine it's 100 million customers

Ford Eyes Using Personal Data to Boost Profits by Tara Seals

“We have 100 million people in vehicles today that are sitting in Ford blue-oval vehicles,” said Ford CEO Jim Hackett during a Freakonomics Radio podcast. “The issue in the vehicle, see, is: We already know and have data on our customers. By the way, we protect this securely; they trust us. We know what people make. How do we know that? It’s because they borrow money from us. And when you ask somebody what they make, we know where they work, you know. We know if they’re married. We know how long they’ve lived in their house because these are all on the credit applications. We’ve never ever been challenged on how we use that. And that’s the leverage we got here with the data.”