Disrupting Disruption

Business buyers tend to overvalue low-priced products because business buyers are normally judged by how much of the company’s money they spend. And business buyers tend to devalue the end user’s experiences with those low-cost products because those self-same business buyers are typically not themselves the end user.

All of this fits in beautifully with the Theory of Low-End Disruption. However, the theory’s blind spot is consumers.

Consumers — like business buyers — appreciate a bargain too. However, consumers — unlike business buyers — are also the end-user so they tend to HIGHLY value the end-user experience. And that experience often evokes an emotional response that is difficult to quantify and measure. None of this works well within the framework of Low-End Disruption Theory.Tech.pinions

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