Disrupting Disruption

Humans look for patterns everywhere and generally find them, whether they are there or not. But not everything has a pattern. And not not everything is a jigsaw puzzle. And not everything is Disruption Theory.

Business buyers tend to overvalue low-priced products because business buyers are normally judged by how much of the company’s money they spend. And business buyers tend to devalue the end user’s experiences with those low-cost products because those self-same business buyers are typically not themselves the end user.

All of this fits in beautifully with the Theory of Low-End Disruption. However, the theory’s blind spot is consumers.

Consumers — like business buyers — appreciate a bargain too. However, consumers — unlike business buyers — are also the end-user so they tend to HIGHLY value the end-user experience. And that experience often evokes an emotional response that is difficult to quantify and measure. None of this works well within the framework of Low-End Disruption Theory.Tech.pinions

Author:Khürt Williams

A human who works in information security and enjoys photography, Formula 1 and craft ale.