Direct to E-Patient Marketing | 33 charts

Read Direct to E-Patient Marketing - 33 Charts by Dr. Bryan Vartabedian (33 Charts)
Will the industry be required to publicly list monies used for sponsorship, travel and swag support of high profile patients in the social sphere?
Dr. Bryan Vartabedian presents some interesting questions about patient advocacy for the medical and health industry.

I’m not sure they will be required but I think they should. Whenever any kind of compensation is involved objectivity is ruined.  I think that even when the compensation is without expectation of reciprocity, the recipient often feels, because of cultural norms, obligated to respond in a positive way. We always feel the need to say “Thank You” whenever someone does something nice for us. It’s just the way we are trained.

Should high visibility patients who serve as stewards and advocates disavow themselves of contact with pharma just as many academic medical centres have begun?

In my opinion, this one is a lot more challenging. If my life has been saved by a drug or treatment I am more likely to recommend or endorse that treatment. It’s human nature. We want to share our experiences — positive or negative — and that’s a powerful thing. The trick is sometimes we think that everyone can benefit from doing things our way even if the facts don’t fit the situation and we may not even be aware that our objectivity had been compromised. We may think, “I’m recommending this because this IS the best thing, not because I like happen to like the owner or because they paid for my expenses.” If we stick to relating our own personal experience in it’s full context then I think it’s okay.

Liked this post? Follow this blog to get more. 

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Feel free to comment on this story directly above, but you can also go to copies posted to social media on the left, and reply to or comment on them there. Your responses via Twitter, Facebook, and Google+ will appear below.

To respond on your own website, enter the URL of your response which should contain a link to this post's permalink URL. Your response will then appear (possibly after moderation) on this page. Want to update or remove your response? Update or delete your post and re-enter your post's URL again. (Learn More)