I was talking to my friend Evgenia about blogs recently (do say hello, and encourage her to start her own – she’s thinking of doing so), and at this point I should restate something I told her: I think that blogs are for their authors first, and their readership second.
I don’t think there’s any reasonable way, or any need, to separate vanity and ego from a personal blog. Writing is inherently about its author, and is a product of their personality and opinions – that’s not something to be shy about, and we shouldn’t try to change it either. So, write for yourself – and hold yourself to an appropriate standard, because you’d better believe that others are judging the person as well as the piece – but as soon as you publish your views, you’re inviting readers to take a look. I think that the needs of the reader and the author are more aligned than many blogging systems seem to believe. ~ Designing blogs for readers - Matt Gemmell