Designing blogs for readers – Matt Gemmell

I was talking to my friend Evgenia about blogs recently (do say hello, and encourage her to start her own – she’s thinking of doing so), and at this point I should restate something I told her: I think that blogs are for their authors first, and their readership second.

I don’t think there’s any reasonable way, or any need, to separate vanity and ego from a personal blog. Writing is inherently about its author, and is a product of their personality and opinions – that’s not something to be shy about, and we shouldn’t try to change it either. So, write for yourself – and hold yourself to an appropriate standard, because you’d better believe that others are judging the person as well as the piece – but as soon as you publish your views, you’re inviting readers to take a look. I think that the needs of the reader and the author are more aligned than many blogging systems seem to believe.[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][Designing blogs for readers – Matt Gemmell](http://mattgemmell.com/2013/05/22/designing-blogs-for-readers/)[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

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