When I was a child my Dad brought home our very first colour television set. It was a Sony. His next TV was Sony. His first VCR was a Sony Betamax ( too bad VHS killed Betamax ). Very early on he planted the idea in my head that Sony made quality electronics.
When I went off to college in 1986 I bought a Sony Dream Machine alarm clock radio. I took it with me to graduate school along with my Sony Walkman. It woke me up for my first day of work. It has sat on my bedside table every night - for the last 24 years. It has never failed.